Where this comes from
Deep dive & shelf
Deep dive
what you're actually running your business on, the difference between a tool that produces output and a record that holds your situation, and the habit of distance — looking at your business from far enough away that you can't kid yourself.
Your moment
what's one part of your plan you've been hoping will just work out — and what have you not written down about it? Your answer becomes the first entry of your LIQUID M.A.P.P.™.
Shelf
- Hope Isn't a Strategy
- The Tool You Didn't Buy Yet
- Document or Record
- Why a M.A.P.P.™, Not a Command Deck
- The Honest Blank
- Written by You, Run Beside You
- One Page, Far Away

